In June 2010, Bastei Lubbe started its own digital department Bastei Entertainment, which aims to encourage innovative product development and create a global digital entertainment experience covering everything from e-books and apps to digitally enhanced products.
GERMAN POWERHOUSE BASTEI LÜBBE UNLEASHES LITERARY PROJECTS, APPS IN THE U.S. FOR THE FIRST TIMEWith finesse in digital publishing, the company shares stories across various platforms. After more than 60 years of success in the European literary market, German publishing giant Bastei Lübbe is venturing into brand new territory and launching projects in the United States for the first time.
The revolutionary publishing company is expanding with the introduction of new book series and digital apps beginning this spring. Making its American debut, Bastei Lübbe has a strong reputation for issuing popular fiction titles by esteemed authors and up and coming writers.
Bastei Lübbe has proven to be a master of innovation by taking on projects beyond traditional publishing. The company is rolling out its fact-based, cross platform project “Netwars – Out of CTRL” starting this spring, which includes a graphic novel app simultaneously made available in five languages, an e-book series, audio book series and several interactive video documentaries for television and the web. Netwars will be available on IOS, Google Play, Amazon and Samsung.
“These are exciting times for digital publishing and especially for our team at Bastei Entertainment,” said head of international sales Colin Lovrinovic. “Netwars is a great example of how we work. It’s a gripping story told through various channels, which gives you the possibility to dive incredibly deep into it – or to just choose your favorite medium.”
A successful IPO and tirelessly working to develop engaging cross vertical products puts Baste Lübbe in a unique strategic position regarding the early digital capture of new markets.
Bastei Lübbe is the publisher behind “Cotton FBI,” the most successful crime series in Germany
with 1 billion copies sold. And after only 11 weeks, its e-book series “Apocalypsis” by German author
Mario Giordano hit the 1 million mark for downloads in China. Its “Laura’s Star” app for children
hit No. 1 in iTunes in three separate categories.
Bastei Lübbe is based in Cologne, Germany but will be launching several hundred foreign language titles over the next months through its digital publishing arm Bastei Entertainment. The company is the largest independent trade publisher in the country and a major player in the audio book industry.